Who we are | North Shropshire Homecare
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Our Story
North Shropshire Homecare was founded in 2011 with a conviction that has never changed: that people in this corner of Shropshire deserve to be looked after in their own homes, by people who know them, with a gold standard of care that treats every person as an individual rather than a case number.
Fifteen years on, that conviction is still what drives us. We are not a franchise. We are not a national agency with a regional office. We are a family-run company, rooted in North Shropshire, employing people from the community we serve, and accountable directly to the families who trust us.
Maggie Allen — Founder
Maggie Allen's career in care began in 1995 at Elmhurst Nursing Home, where she specialised in nursing and dementia care. Over eleven years she worked her way from carer to Senior Carer to Registered Manager — learning the work from the ground up, in the way that produces lasting judgment rather than theoretical knowledge.
Before founding NSHC she spent four years managing another domiciliary care company, understanding what a well-run operation looked like from the inside, and what she would do differently when the opportunity arose.
In 2011 she founded North Shropshire Homecare. What she built over the fifteen years that followed — the clinical standards, the training culture, the local employment model, the values that run through every aspect of how the company operates — is her legacy to this community.
Beyond her professional work, Maggie has been a consistent and generous supporter of local causes, organising fundraisers for the Midlands Air Ambulance, the Alzheimer's Society, and a range of local charities. Her commitment to North Shropshire has never been confined to the hours between care calls.
“People who used this service reported it to be well led and everyone had knowledge of who the manager was and in fact, spoke of them with warmth and familiarity. One person told us, “The company seems well run to me. I am very happy with it at the moment.” The manager was regularly described as being approachable and people said they would highly recommend the service provided.”
Alice Allen — Registered Manager
Alice Allen joined North Shropshire Homecare at the age of seventeen and has worked within the company across its services, learning the business from the same ground up that shaped Maggie's own career.
In 2026 Alice qualified as a Registered Manager with the Care Quality Commission — a rigorous process that requires demonstrated competency across clinical governance, regulatory compliance, safeguarding, staff management, and the operational leadership of a regulated care service. NSHC now holds two Registered Managers, providing both continuity and resilience at the leadership level.
Alice leads the day-to-day operations of NSHC: the care planning, the staff supervision, the regulatory compliance, the family communications, and the constant decisions — large and small — that determine the quality of care delivered across our operating area. She brings to this role the values that Maggie built the company around, and the energy and clinical knowledge to carry them forward.
If you call the office, it is most likely Alice you will speak to. If you arrange a home assessment, it is most likely Alice who will visit. The warmth, the directness, and the genuine investment in getting it right that families have always associated with North Shropshire Homecare are fully present in the leadership of the company today.
What We Believe
These are not aspirational statements. They are descriptions of how we actually operate, tested against fifteen years of daily care delivery across North Shropshire.
We are family-run and we behave accordingly. Our clients are not service users on a rota. They are individuals with histories, preferences, and lives that matter — and our carers know them as such. Our staff are not interchangeable resources. They are people we have invested in, trained, and are responsible for. The family ethos is not a brand position; it is the actual culture of this organisation.
Clinical excellence is non-negotiable. Our leadership brings decades of specialist nursing and dementia care experience to every aspect of how we operate — from the training we provide to the care plans we write to the situations we are willing to take on. We do not cut corners on clinical standards. We never have.
We are part of this community. Every member of our team lives within the area we serve. We employ locally, we source locally where we can, and we give back locally — through charity work, through community involvement, and through the simple daily act of looking after our own neighbours well.
We are honest. With clients about what we can and cannot provide. With families about what we are observing. With ourselves about when a situation requires more than we can offer. Transparency is not always comfortable, but it is always the right approach — and it is the foundation of the trust that families place in our gold standard of care.
The Coach House
Our office is at The Coach House, 15/17 Green End, Whitchurch, SY13 1AD — a two-minute walk from the town town high street, easy to find, and always staffed Monday to Friday between 9am and 4pm.
We are an office you can walk into. If you want to meet us before committing to anything, come and have a cup of tea. We would rather you made your decision based on a real conversation than a website.
We supply outstanding care and support across Whitchurch, Wem,Prees,Whixall, Ash, Higher Heath, Tilstock and the surrounding villages of North Shropshire.
Our out-of-hours line — the same number — is answered 24 hours a day, 365 days a year.
Tel: 01948 411222 Email: mail@nshomecare.co.uk
Testimonials.
Discover why we are regarded as the "Gold Standard" for homecare in North Shropshire through the honest, unfiltered eyes of our clients and their loved ones. To provide you with total peace of mind, we also feature independent insights from our latest CQC (Care Quality Commission) inspection. These combined voices offer a complete picture of our commitment to safety, dignity, and clinical excellence. We are incredibly proud to share the feedback that not only validates our work but acts as the fuel that keeps our team moving forward every day.